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Social Proof Principle

From Robert Cialdini's "Influence" Social Proof Principle "The principle of social proof states that we use information about how others have behaved to help us determine proper conduct for ourselves. But as the dropped-wallet experiment showed, we are most influenced...

Contrast Principle

From Robert Cialdini's "Influence" Contrast Principle "the contrast principle, that affects the way we see the difference between two things that are presented one after another. Simply put, if the second item is fairly different from the first, we will tend to see it...

Getting to Yes by Roger Fisher

Getting to Yes by Roger Fisher

From Amazon's description: "Getting to Yes has helped millions of people learn a better way to negotiate. One of the primary business texts of the modern era, it is based on the work of the Harvard Negotiation Project, a group that deals with all levels of...

Use the Ackerman Bargaining Technique

From Chris Voss' "Never Split the Difference" Use the Ackerman Bargaining Technique. (p. 206) Set your Target PriceSet your first offer at 65 Percent of your target priceCalculate three raises of decreasing increments (85, 95, 100)Use lots of empathy and different...

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