From Amazon's Description. "Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness—if you follow five core principles of smart spending. Most people recognize that they need professional advice...
From Carnegie's "How to Win Friends and Influence People. Talk in Terms of Other Person's Interests. "For Roosevelt knew, as all leaders know, that the royal road to a person’s heart is to talk about the things he or she treasures most." (p. 121) Roosevelt was known...