Business Articles

Contrast Principle

From Robert Cialdini's "Influence" Contrast Principle "the contrast principle, that affects the way we see the difference between two things that are presented one after another. Simply put, if the second item is fairly different from the first, we will tend to see it...

Use the Ackerman Bargaining Technique

From Chris Voss' "Never Split the Difference" Use the Ackerman Bargaining Technique. (p. 206) Set your Target PriceSet your first offer at 65 Percent of your target priceCalculate three raises of decreasing increments (85, 95, 100)Use lots of empathy and different...

Get people to say No

From Chris Voss' "Never Split the Difference" Getting People to Say "No", is Better Than Getting People to Say "Yes". (From page 94) "Break the habit of attempting to get people to say “yes.” Being pushed for “yes” makes people defensive. Our love of hearing “yes”...

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