Psychology Articles

Scarcity Principle

From Robert Cialdini's "Influence" The Scarcity Principle "opportunities seem more valuable to us when their availability is limited—" (p. 238)"If it is rare or becoming more rare, it is more valuable." (p. 239) Examples: The Mormon Church was just renovated. Cialdini...

Authority Principle

From Robert Cialdini's "Influence" Authority Principle When people see an "Authority" figure, they tend not to question them, and simply follow their orders. People underestimate the power of Authority. Milgram sets up an experiment. There is a subject who must answer...

Liking Principle

From Robert Cialdini's "Influence" Liking Principle People are influenced by people or things they like. "Take, for instance, the growing number of charity organizations that recruit volunteers to canvass for donations close to their own homes. They understand...

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