Dramatize Your Ideas.
“This is the day of dramatization. Merely stating a truth isn’t enough. The truth has to be made vivid, interesting, dramatic. You have to use showmanship. The movies do it. Television does it. And you will have to do it if you want attention.” (p. 223)
“Television commercials abound with examples of the use of dramatic techniques in selling products. Sit down one evening in front of your television set and analyze what the advertisers do in each of their presentations.” (p. 224)
A cash register salesman told a store owner that his cash register is old and that he loses pennies with every customer. The salesman threw down a handful of pennies on the floor for drama. The store owner immediately bought the cash register.